Every day YouTube receives more than 1 billion unique visitors. And according to Nielsen research YouTube reaches more than US adults between the ages of 18 and 34 that any cable network.

Statistics like these show just what a powerful marketing channel YouTube can be. Best of all creating and posting YouTube videos is completely free. Here you will learn how you can use YouTube to market your martial arts school.

Benefits of using YouTube to market your school

Using YouTube to market your skills has a number of benefits. Firstly, it’s a great way to create awareness of your school. Secondly, you can include links in your YouTube video and description. This is a great way of generating more visitors for your website.

Some of these visitors may turn into students. YouTube is also an excellent way to establish your expertise and name recognition in the industry. This can lead to demonstration, writing and speaking opportunities. YouTube also works as a credibility builder. When you have a new student interested in your school you can refer them to your YouTube channel. It allows prospective students to feel comfortable with you school before they decide to join.

Why martial arts is perfect for YouTube

YouTube marketing is perfect if you are martial art school owner. Using YouTube you can demonstrate techniques and give advice. Not only are you marketing your school but you’re also providing a valuable resource for prospective and current students.

There is a large number of people that are looking to learn more about martial art by watching videos. By creating videos which demonstrates your martial art you are able to get in front of these searchers. Many of these searchers will still be trying to decide which martial art is appropriate for them. Video allows you to reach these prospective students while they are still in the information gathering phase.

Creating a video

Creating videos for YouTube doesn’t mean that you have to test in the latest HD video camera. There are plenty of budget video camera options which will do a perfectly serviceable job for recording your demonstration videos. Even a good quality camera or tablet will work. It is more important that you are posting videos than trying to produce film studio quality videos.

Adding a link in the description

On the first line of your description you should include a link to your website. Make sure to start the link with http:// so that it is clickable. You should also add a call to action next to the link which encourages people to click on it. For example you could have call to action which says click on this link to learn more about Karate or click this link to receive a free copy of our Aikido beginner’s guide.

Adding Keywords

Keywords are search phrases that people use when looking for information on a particular topic. An example of a keyword might be “Muay Thai Roundhouse Kick”. Try to target a particular keyword with your videos and then include those keywords in the video title, description and tags. This will make it easier for you choose to correctly categorise your video and make it easier for people to to find your video.

Consistency is one of the most important things when creating videos. You are unlikely to see results if you only post 1 or 2 videos. You need to make video posting a consistent activity. One good idea is to film a few hours of footage in one go. Each of these shorter what one to two minute video is it more digestible for your YouTube audience. Over time by distributing a couple of videos each week on YouTube it can add up to a lot more attention for your school.