Fitness is the next big thing. That’s what you keep hearing in the major metro cities of India. Albeit a few years (or a decade) behind most western countries, we have finally embarked on that journey to healthy living. 2015 saw a wave of e-commerce and food-tech companies, which matured very quickly and has made its way to every citizen’s smartphone. Among the bustle of everyday needs, lifestyle, well-being and fitness also came into play, although still at quite a nascent stage in the Indian market. Awareness, awareness, awareness!