There are only 7.26 billion people on Earth. 1.4k shares share tweet sms send email By: | July 29, 2015 12:56 pm According to a , Washington’s NFL team, along with third-party media monitoring services Meltwater and TVEyes, recently released a report that sought to summarize the economic impact of the team moving its training camp to the city of Richmond, Virginia. Presumably, by bringing the training camp to Richmond, it upped the average NFL fan’s awareness of the city in some (small) way and brought some tourists to town who follow the team. A nice impact, to be sure. The team, however, does not think that impact was small. The report claims that there were “7,845,460,401 unique visitors of print/online coverage of the 2014 Bon Secours Washington Redskins Training Camp from July 24-Aug. 12.” Yes, the report claims that 7.8 billion unique visitors consumed content about the team’s training camp. This is somewhat problematic as there are only 7.26 billion people on Earth, according toa . The way they got the number is preposterous, of course. Their methodology as “if six articles on ESPN.com contain the specified search terms within the specified timeframe, the website’s unique visitor count (and accompanying value) is multiplied by six.” So basically all of ESPNs users would be multiplied by the total number of articles on ESPN about the team, regardless of whether or not the user clicked on or even looked at the headlines any of the ‘Skins articles. It’s nonsense. On top of that, the report estimates that the three-week long training camp brought in $76,146,720.61 in “minimum total value of the coverage generated for the City of Richmond throughout the 2014 Bon Secours Washington Redskins Training Camp.” A three-week training camp, held in a city in Virginia, apparently brought the city $76 million in value. I’m sure Richmond residents are not holding their breath waiting for that cash to flow in. This is so perfect for this team I can barely stand it. I’m surethat the team moving training camp to Richmond has brought some awareness and value to the city. I’m sure a couple of people read about the team heading there and decided to make a trip and bring some valuable tourist dollars to the metropolitan area. But to make your case in a report that claims more people than currently exist read about the team in Richmond, and that the camp brought $76 million in value, is so out of control and preposterous it has to make every person in Richmond question exactly what the team is doing there. Just be chill, ‘Skins. Under promise. Over deliver. This isn’t hard. (Thanks to for sharing.) , , , , , 1.4k shares share tweet sms send email